The Tony Awards and Audience Rewards Announce the Return of the Official ‘Tony Awards Challenge’ Beginning May 2nd
PRESS CONTACT:
Audience Rewards Press Contacts: grapevine public relations Molly Barnett / Chelsea Nachman
For The Tony Awards: SLATE PR TonyAwardsPR@slate-pr.com
The Tony Awards®, in partnership with Audience Rewards®, Broadway’s first and only loyalty program for theater fans, has announced this year’s Official Tony Awards Challenge. Beginning tomorrow, Tuesday, May 2, Broadway fans can participate in an interactive game, ballot-style, in which they will predict the winners of the 76th Annual Tony Awards in each of the 26 categories. Fans will have a chance to win a number of prizes, including the Ultimate Broadway Fan Weekend, as well as Audience Rewards ShowPoints (redeemable for free tickets, virtual experiences, and more). Players must be Audience Rewards members to enter, and the program is free to join. To play, please visit www.tonyawardschallenge.com.
“We are thrilled to partner with the Tony Awards to give Broadway fans everywhere the chance to guess the winners of this year’s Awards,” said Audience Rewards Executive Vice President Katie Dalton. “As the ultimate destination for theatergoers to earn Broadway perks, Audience Rewards is uniquely positioned to engage Broadway lovers in the excitement and anticipation of Tony night, and to offer our best prize package yet: The Ultimate Broadway Fan Weekend in NYC.”
“We are excited to once again partner with Audience Rewards,” said Charlotte St. Martin, President of The Broadway League and Heather Hitchens, President and CEO of the American Theatre Wing. “This is always a fun and interactive way to bring together theatre fans from all over the country.”
By guessing all 26 categories correctly, one grand prize winner will receive the Ultimate Broadway Fan Weekend:
● Airfare for 2 to NYC
● A 2-night stay for 2 in the Sofitel Tony Awards Terrace suite
● Prime tickets to see 3 Broadway shows of your choice
● Tickets for 2 to The Museum of Broadway
● Gift cards to dine at Broadway favorites Sardi’s & Glass House Tavern, and Gaby Brasserie
In addition, runner-up winners will receive a pair of Broadway tickets to see the show of their choice. See below for rules and guidelines:
- The Official Tony Awards Challenge, hosted by Audience Rewards in partnership with The Tony Awards, will begin on May 2 at approximately 12pm ET.
- To play, entrants must either be pre-existing Audience Rewards members, or they can join the program for free to participate.
- Players will guess/predict who they think will win in each of the 26 Tony categories. The grand prize for correctly guessing all 26 categories is the Ultimate Broadway Fan Weekend.
- Once players complete their ballot, they can adjust their predictions until 3pm ET on Tony Sunday, 6/11.
- Submit your guesses online and then tune in to the Tony Awards live on Sunday, 6/11 on Pluto TV, CBS and Paramount + to see how many you guessed correctly!
- Full terms and conditions are available at www.tonyawardschallenge.com/
Hosted by Ariana DeBose, the American Theatre Wing’s 76th Annual Tony Awards, presented by the Broadway League and the American Theatre Wing, will air LIVE on Sunday, June 11, 2023 from the historic United Palace in Washington Heights, in New York City from 8:00-11:00 PM, ET/5:00-8:00 PM, PT on the CBS Television Network, and streaming live and on demand on Paramount+*.
CBS and Pluto TV will present The Tony Awards: Act One, a pre-show of live, exclusive content leading into the 76th Annual Tony Awards. The celebration commences at 6:30-8:00 PM, ET/3:30-5:00 PM PT, on Pluto TV, the leading free streaming television service (FAST). Viewers can access the show on their smart TV, streaming device, mobile app or online by going to Pluto TV and clicking on the “Pluto TV Celebrity” channel (no payment, registration or sign-in required). Follow @TheTonyAwards on Instagram, TikTok, Twitter, and Facebook.
Audience Rewards is the Official Rewards Program of Broadway, providing membership benefits and rewards for nearly 3 million members and representing more than a quarter of all Broadway tickets purchased through Ticketmaster and Telecharge. Free and easy to join, Audience Rewards allows buyers to earn ShowPoints on every ticket purchase, to be redeemed for free tickets, theater collectibles, unique experiences, and more. Founded in 2008 by a unique coalition of prominent theater owners, including Nederlander, Shubert, and Jujamcyn, major national presenters, and key performing arts centers from across the country, Audience Rewards has offered members first access presales to more than 100 Broadway shows and 200 VIP experiences and events, which have included a walk-on role in Rock of Ages, a meet-and-greet with Jake Gyllenhaal, celebrity Q&As, backstage tours and much more.
Sponsors for The Tony Awards include: Carnegie Mellon University - the first-ever, exclusive higher education partner; City National Bank - the official bank of The Tony Awards; Playbill; Rainbow Room - the official partner of the Tony Nominee Luncheon; Sofitel New York - the official hotel of The Tony Awards; United Airlines - the official airline of The Tony Awards for over 20 years; Zacapa Rum - the official partner of the Tony Awards; Baccarat - the official partner of the Tony Awards; and Ketel One Vodka - the official partner of the Tony Awards.